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Information sheet


Advertising Media Selling Agreement

Service description

1. What is a media selling agreement ?

In accordance with the Sapin law n ° 93-122 dated January 29, 1993, a media selling agreement establishes the legal contractual framework between a publisher (regardless of the advertising medium concerned) and an advertising agency (as soon as you set about to purchase ad inventory, you are considered an agency).


2. Technological advancements and media selling agreements

The Sapin Law has established a general principle of transparency by strictly defining the obligations of the parties. However, the interpretation of this regulation has not necessarily evolved to accompany technological changes, including the emergence of programmatic advertising, which is not without impact on your ad agency agreements.

It is impossible to predict or even list changes related to the arrival of new technologies, new offers and new players, and the new legal obligations that flow from them. Such constant upheaval requires a lot of experience and creativity to assist you in drafting your contracts.


3. LegalUP Consulting’s service

LegalUP Consulting puts at your disposal its extensive expertise in this area. Valérie Chavanne has extensively participated in debates with the public authorities since 2006 as well as in discussions during the drafting of the Decree of 9 February 2017, which came into force on 1 January 2018 relating to reporting requirements for certain digital players.

Her career spent monitoring innovation allows her to speak the same language as you, to understand and anticipate your needs in the context of your contractual relations, and therefore to offer personalised, precise and adapted assistance solutions to accompany your activities.

The process step by step

LegalUP Consulting’s service is delivered in three stages, with three calls (telephone or video-conference) allowing a personalised execution adapted to your needs:

First of all, we invite you to book an appointment for an initial call of 15 minutes. Appointments are made via an online calendar which you can access by clicking on the button at the bottom of the page. During this first call, we will present the service offered by the firm, we’ll specify the first documents to send us for the smooth running of the service, and we’ll set a cost estimation that will be confirmed in writing as soon as possible.

We will also take advantage to respond to any eventual questions you may have about the service.

Following the first call, we will send you a quote, a link to make the payment and a letter of commitment that you must return signed by email. Upon receipt of the letter of commitment and confirmation of payment, we will start processing your request. To do this, a second call of 45 minutes will allow us to identify the specific needs of your organisation to deliver a tailor-made service. You may also book an appointment for this second call online, by clicking on the button at the bottom of this page, or via the link we will send you by email following our first call.

3 working days (flexible period defined by the parties in the case of complex requests) after the second call, we will get back to you via email for the execution of the service. You will also receive a link simultaneously which will enable you book an appointment for a third call of 15 minutes during which we will present you the result of our work in a detailed way and will submit you personalised recommendations.


  • Name of the ServiceStandard Price (before tax)Online Loyalty 6 months (before tax)Online Loyalty 12 months (before tax)
  • Advertising Media Selling AgreementOn requestOn request (-10%)On request (-20%)

How to proceed ?

You must be logged in order to proceed further. Still don’t have an account yet ? Thank you to sign up for free in order to take the first appointment as descried above in step 1 or see our subscription offers.
Service: Advertising Media Selling Agreement | LegalUP Consulting