1. The emergence of contracts combining media-buying and data transactions
Since the entry into force of the Sapin Law No. 93-122 of 29 of January 1993, the advertising sector has undergone considerable changes with the advent of digital advertising. In this context, partnerships on the simultaneous acquisition of advertising inventory and data are increasing and as a result, digital advertising without data currently seems to be in extinction.
2. Multiple regulatory implications
Technological advancements in the advertising sector and the development of these mixed contracts raise complex regulatory issues. On the one hand, the emergence of digital advertising has profoundly redefined the interpretations of the Sapin law and thus the legal obligations attached to it. On the other hand, the entry into force of the GDPR has substantially strengthened the contractual framework by including the processing of personal data. This multi-layered regulatory framework governing contracts combining transactions of advertising space and data requires their meticulous and precise drafting.
3. LegalUP Consulting’s service
LegalUP Consulting supports you in a personalised way throughout these complex contractual relations. This support covers various diligences, including the drafting of all types of contracts (local, regional or global), reviewing of contracts submitted by your contractors, support during negotiations and / or the suggestion of regulatory strategies.
LegalUP Consulting’s service is delivered in three stages, with three calls (telephone or video-conference) allowing a personalised execution adapted to your needs:
First of all, we invite you to book an appointment for an initial call of 15 minutes. Appointments are made via an online calendar which you can access by clicking on the button at the bottom of the page. During this first call, we will present the service offered by the firm, we’ll specify the first documents to send us for the smooth running of the service, and we’ll set a cost estimation that will be confirmed in writing as soon as possible.
We will also take advantage to respond to any eventual questions you may have about the service.
Following the first call, we will send you a quote, a link to make the payment and a letter of commitment that you must return signed by email. Upon receipt of the letter of commitment and confirmation of payment, we will start processing your request. To do this, a second call of 40 minutes will allow us to identify the specific needs of your organisation to deliver a tailor-made service. You may also book an appointment for this second call online, by clicking on the button at the bottom of this page, or via the link we will send you by email following our first call.
8 working days (flexible period defined by the parties in the case of complex requests) after the second call, we will get back to you via email for the execution of the service. You will also receive a link simultaneously which will enable you book an appointment for a third call of 20 minutes during which we will present you the result of our work in a detailed way and will submit you personalised recommendations.