1. The development of sophisticated AdTech contracts
Technological innovation has literally redefined the digital advertising landscape with new offers by actors who did not exist in other media and who continue to emerge daily. In terms of digital advertising, there is no longer between a publisher and an advertiser, a sales intermediary (a media seller) and a purchase intermediary (a media agency), but rather an endless amount of new players, defined modalities for buying and selling real-time advertising inventories, and very sophisticated offers etc.
Today, a lot of transactions are done through real-time bidding (RTB) on technology platforms that optimise the sale of advertising space such as Supply-Side Platforms (SSP) or buying of ad inventories such as Demand Side Platforms (DSPs). The market mainly expresses itself through Anglo-Saxon terminologies often abbreviated such as Ad Exchange (Adex), Trading desk (TD), Private marketplace (PMP) Full-Stack platform etc.
This new ecosystem capitalising on the abilities of new technologies, no longer sells on connected platforms, a huge amount of inventory that is non-optimised by all kinds of data and sophisticated tech solutions interacting together. We often talk about retargeting, cookie matching, dynamic creative optimisation, inbound marketing etc.
2. A complex regulatory environment
These practices without geographical boundaries have emerged quickly and are constantly reinventing themselves.
It is clear that these new players have focused their efforts on technological innovation and that it is not always easy to follow all the regulatory obligations. The GDPR has largely clarified the issue of the protection of personal data but many laws recently adopted or under discussion are complex to understand. Even in a sector without borders, we can not neglect local regulations such as the Sapin Law that governs advertising inventories mostly distributed in France.
3. LegalUP Consulting’s service
LegalUP offers extremely personalised support solutions to assist you on all your contracts with fast, business and tech friendly proposals. We speak your language (Adtech) and are very familiar with the interactions within the value chain. The firm, after categorising your activities and understanding your technology such as your products, offers you innovative and creative contractual mechanisms. This support covers a certain number of diligences and in particular the drafting of all types of contracts (local, regional or global), the review of contracts (s) submitted by your co-contractors, support during the negotiations and / or the suggestion of regulatory strategies.
LegalUP Consulting’s service is delivered in three stages, with three calls (telephone or video-conference) allowing a personalised execution adapted to your needs:
First of all, we invite you to book an appointment for an initial call of 15 minutes. Appointments are made via an online calendar which you can access by clicking on the button at the bottom of the page. During this first call, we will present the service offered by the firm, we’ll specify the first documents to send us for the smooth running of the service, and we’ll set a cost estimation that will be confirmed in writing as soon as possible.
We will also take advantage to respond to any eventual questions you may have about the service.
Following the first call, we will send you a quote, a link to make the payment and a letter of commitment that you must return signed by email. Upon receipt of the letter of commitment and confirmation of payment, we will start processing your request. To do this, a second call of 60 minutes will allow us to identify the specific needs of your organisation to deliver a tailor-made service. You may also book an appointment for this second call online, by clicking on the button at the bottom of this page, or via the link we will send you by email following our first call.
8 working days (flexible period defined by the parties in the case of complex requests) after the second call, we will get back to you via email for the execution of the service. You will also receive a link simultaneously which will enable you book an appointment for a third call of 30 minutes during which we will present you the result of our work in a detailed way and will submit you personalised recommendations.